How great would it be to have someone selling for you that: works all hours of the day and night, needs no food, transportation or housing, works when called upon, never temperamental and best of all needs nor wants any pay?
Ridiculous, you say? What kind of sales person would be willing to accept such terms and honestly, would want to? But, smart companies are using them to secure major contracts in their fields while enhancing sales or marketing efforts for their next project, product or service but, the real question is, why aren’t you? If you are looking for a way to enhance your awareness or identity, using an identifiable and distinguishable creatively designed character to promote your business or to enhance a project, is the way to go. Having your cartoon character act as an ambassador to your targeted audience can have a tremendously powerful impact on your public perception. Many businesses owners are still unaware of the benefits of what a good designer drawing cartoon characters can create, and give you the ability to help in delivering notoriety that could make you famous within your specific market(s) and make yourself and your business worth talking about setting you apart from your competitors.
It is too numerous to total all the products, businesses and services that can benefit from a well-designed character to act as the “face” of a business or project but a few examples are:
- Day cares
- Fashion
- Books
- Mascots
- Animation
- Greeting cards
- Toys and games
- Stationary
Also by utilizing a character as the basis of your creative marketing and promotion, you can take advantage of strategies such as:
- Viral Internet clips
- Promotions on web 2.0 social sites
- Television commercials
- Mobile phone interactivity
- Mascots for events
- Print Promotional Campaigns
And as an added bonus, there are potentially profitable options of generating multiple streams of income through licensing or producing and selling your own merchandise without even knowing how to draw cartoons. If any of the above examples or ideas sound exactly like what you could use to make yourself worth talking about to the people you need to connect with, then take advantage of this powerful marketing tool to turbo-charge your advertising and promotions.
